Colour
Table of Contents
Introduction
Our colour palette is built around a bold lead colour, Sky Blue. It represents clarity and optimism, and above all embodies the sky of a perfect trip — year round.
We are a multi-colour brand, and support Sky Blue with a wider palette of warm, natural colours that represent the rich hues found all over our planet — from bustling cities to untouched natural landscapes.
Palette
This is our regular palette. All these colours can be used in both light and dark mode, except for the sky-gray's which should only be used in light mode.
Sky Blue
RGB 007, 112, 227
HEX #0770e3
CMYK 085, 052, 000, 000
PMS 2387
Sky Blue Shade 03
RGB 2, 18, 44
HEX #02122c
CMYK 100, 095, 004, 042
PMS 2757
Sky Blue Shade 02
RGB 4, 39, 89
HEX #042759
CMYK 100, 072, 000, 035
PMS 2147
Sky Blue Shade 01
RGB 8, 78, 178
HEX #084eb2
CMYK 096, 066, 000, 020
PMS 2145
Sky Blue Tint 03
RGB 205, 223, 248
HEX #cddff8
CMYK 018, 000, 000, 002
PMS 290
Sky Blue Tint 02
RGB 157, 192, 242
HEX #9dc0f2
CMYK 049, 009, 000, 003
PMS 2141
Sky Blue Tint 01
RGB 109, 159, 235
HEX #6d9feb
CMYK 075, 032, 000, 004
PMS 2143
Monteverde
RGB 000, 166, 152
HEX #00a698
CMYK 083, 008, 045, 000
PMS 7716
Glencoe
RGB 115, 206, 198
HEX #73cec6
CMYK 062, 003, 025, 000
PMS 2232
Sagano
RGB 208, 238, 236
HEX #d0eeec
CMYK 017, 000, 012, 000
PMS 566
Kolkata
RGB 255, 148, 0
HEX #ff9400
CMYK 000, 041, 98, 000
PMS 1375
Erfoud
RGB 255, 181, 77
HEX #ffb54d
CMYK 000, 026, 065, 000
PMS 1355
Bagan
RGB 255, 235, 208
HEX #ffebd0
CMYK 000, 005, 027, 000
PMS 7506
Buñol
RGB 255, 123, 89
HEX #ff7b59
CMYK 000, 066, 070, 000
PMS 1645
Petra
RGB 255, 171, 149
HEX #ffab95
CMYK 000, 048, 051, 000
PMS 1635
Nara
RGB 255, 231, 224
HEX #ffe7e0
CMYK 000, 017, 015, 000
PMS 2337
Abisko
RGB 90, 72, 155
HEX #5a489b
CMYK 070, 078, 000, 000
PMS 7678
Valensole
RGB 165, 155, 200
HEX #a59bc8
CMYK 036, 040, 000, 000
PMS 2099
Tochigi
RGB 225, 221, 236
HEX #e1ddec
CMYK 011, 014, 003, 000
PMS 7443
Panjin
RGB 209, 67, 91
HEX #d1435b
CMYK 011, 089, 050, 003
PMS 198
Hillier
RGB 225, 139, 150
HEX #e18b96
CMYK 000, 048, 012, 000
PMS 197
Harbour
RGB 246, 221, 225
HEX #f6dde1
CMYK 002, 014, 004, 000
PMS 705
Sky Gray
RGB 17, 18, 54
HEX #111236
CMYK 100, 092, 025, 070
PMS 2767
Sky Gray Tint 01
RGB 68, 69, 96
HEX #444560
CMYK 078, 069, 028, 020
PMS 2364
Sky Gray Tint 02
RGB 104, 105, 127
HEX #68697f
CMYK 062, 053, 023, 027
PMS 2359
Sky Gray Tint 03
RGB 143, 144, 160
HEX #8f90a0
CMYK 048, 038, 016, 015
PMS 5285
Sky Gray Tint 04
RGB 178, 178, 191
HEX #b2b2bf
CMYK 037, 027, 015, 002
PMS 5925
Sky Gray Tint 05
RGB 205, 205, 215
HEX #cdcdd7
CMYK 023, 018, 014, 000
PMS 5305
Sky Gray Tint 06
RGB 221, 221, 229
HEX #dddde5
CMYK 012, 011, 007, 000
PMS 5315
Sky Gray Tint 07
RGB 241, 242, 248
HEX #f1f2f8
CMYK 007, 004, 002, 000
PMS 663
Sky White
RGB 255, 255, 255
HEX #ffffff
CMYK 000, 000, 000, 000
Dark mode palette
The Dark Mode palette extends our regular palette. The colours in this palette should never ever be used in light mode.
Black
RGB 0, 0, 0
HEX #000000
CMYK 000, 000, 000, 100
Black Tint 01
RGB 29, 27, 32
HEX #1D1B20
CMYK 009, 016, 000, 087
Black Tint 02
RGB 44, 44, 46
HEX #2C2C2E
CMYK 004, 004, 000, 082
Black Tint 03
RGB 58, 58, 60
HEX #3A3A3C
CMYK 003, 003, 000, 076
Black Tint 04
RGB 72, 72, 74
HEX #48484A
CMYK 003, 003, 000, 071
Black Tint 05
RGB 99, 99, 102
HEX #636366
CMYK 003, 003, 000, 060
Black Tint 06
RGB 142, 142, 147
HEX #8E8E93
CMYK 003, 003, 000, 042
Dark mode dynamic colours
Dynamic colours are colour values which automatically adapt for light and dark modes. If you use these colours, the dark-mode variation will automatically be applied when a device's dark mode is enabled.
Primary Color
light: Sky Blue
dark: Sky Blue Tint 01
Background Color
light: Color White
dark: Black
Background Secondary Color
light: Sky Gray Tint 07
dark: Black Tint 01
Background Tertiary Color
light: colorWhite
dark: Black Tint 02
Line Color
light: Sky Gray Tint 05
dark: Black Tint 04
Text Primary Color
light: Sky Gray
dark: White
Text Secondary Color
light: Sky Gray Tint 02
dark: Black Tint 06
Text Tertiary Color
light: Sky Gray Tint 03
dark: Black Tint 06
Text Quaternary Color
light: Sky Gray Tint 04
dark: Black Tint 06
Colour pairings
For colour pairings to be accessible, they should meet the minimum contrast ratios outlined in the WCAG contrast guidelines. See the accessible pairings from our colour palette using the filters below.
Examples
